The only efficient way to manage influencer marketing at scale.
Blank Tracker is an influencer marketing CRM and analytical software custom-built to optimize internal influencer marketing processes and to enable marketing attribution models to understand influencer marketing investments.
That want to deliver advanced reporting to the client (not an excel or pie charts in PPT).
SPEAK LOUDER THAN WORDS
Only because our teams use the Blank Tracker software, we managed to deliver the business results to the companies we partnered with:
annual revenue (total $1B since '12)
ABOUT THE TECH
The software itself allows us to approach god-like level management of Social Proof Marketing:
In a team of 5 working on influencer marketing, if you use Blank Tracker instead of some giant excel/sheet or fancy looking software that is so limited that you still have to run loads of helper sheets.
this is how it works
Use cases
Collect data
Everything about Creator, Website, Content piece, Article, Video - in one place, standardized, with insanely high granularity level.
If you want to collect something more, what we don't collect - let us know and we will add what you need. We are data freaks and would enjoy one more joining.
Enjoy automatic pulling of all main data about most of influencer cotent all the time - views, comments, likes, followers.
Enrich data
> Tag product(s) benefiting by a content piece / ad, assign % to each product or product group / category;
> Assign a comms message that was sent to the viewer - was this feature X communicated or maybe benefit Y;
> Tag a content theme / angle used;
Later, break down all the reach and costs and plot on the timeline, compared with the Interest (search volume) and Revenue. Now you see what messaging, content angle works better.
Connect your fav reporting tool to the data source and enjoy insane data breakdowns.
Would you be using Tableau, Looker, Power BI - doesn't matter - what matters is that finally you have data set that empowers.
Build alternative and advanced marketing attribution model
Merge /blend / join the data from Blank Tracker to your other data sets (revenue, ad spend on Meta, Google, other) and finally see what is affecting your revenues, apart from Meta and Google pixel stealing all conversions for themselves.
Finally, see how Creators, PR, other hard-to track marketing activities work. And be welcome to the club (who took the red pill).
Manage multiple teams and pipelines / output
Since all the teams / people / marketing units are using software and putting data in as you need it, you can easily a detailed pipeline of each team and how much of output they are ready to deliver.
Finally, in one place, you can see how much your marketing teams / units are prepared to hit when the important campaign comes. You can see everything in Reach, Costs, broken down to details.
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