The only efficient way to manage influencer marketing at scale.

Blank Tracker is an influencer marketing CRM and analytical software custom-built to optimize internal influencer marketing processes and to enable marketing attribution models to understand influencer marketing investments.

For Scaling Marketers
One can get away with Meta ads for a while, but to built a demand that lasts and is ready for a snowball effect and truly massive ROI - have to take a leap to marketing methods that are not tracked by pixels. We've been there, scaled to $400M/y and built software to track the unknown and see the big picture.
For Agencies
That need synergy among different teams, clients.
That want to deliver advanced reporting to the client (not an excel or pie charts in PPT).
For Business Intelligence Architects
Who want an API to plug-in full database of influencer marketing and PR, matching the dimensions and measures in the main marketing data warehouse, plus broken down by day, exact geo, exact product, etc. Someone, something to sort out that mess, please!

SPEAK LOUDER THAN WORDS

Only because our teams use the Blank Tracker software, we managed to deliver the business results to the companies we partnered with:

$400M
annual revenue (total $1B since '12)
All directly attributed to Social Proof Marketing, dominated by Influencer posts, paid publisher posts, earned PR.
$150 million profitable investment
Since we saw the hidden truth, how content-based marketing truly influences the top-line and how Meta, Google are stealing conversions.
Unique marketing attribution model
Allows attributing all hard-to attribute marketing investments (PR, Influencer marketing, Social Proof Marketing)
Soooooo much of NOT wasted budgets.
You can spend years wasting budgets, staying in the dark. Or you can take the red pill. Gain sight what revenue attributing channels are just leech and what channels truly drive demand.

ABOUT THE TECH

The software itself allows us to approach god-like level management of Social Proof Marketing:

200K++ placements from Influencers / Publishers / ...
Easily housed inside and managed without lag.
Want to house 500K++ influencers in your own database? Easy.
Add as much as you want, with tons of details.
Break down investments / reach to detailed geo / product / message.
Only for smart marketers who do not want to be mislead by amateur reports.
You save 200 hours / mo and direct them to better use
With automatic data extraction, data validation mechanisms. Batch-import. APIs.
In a team of 5 working on influencer marketing, if you use Blank Tracker instead of some giant excel/sheet or fancy looking software that is so limited that you still have to run loads of helper sheets.

this is how it works

Use cases

Collect data

Everything about Creator, Website, Content piece, Article, Video - in one place, standardized, with insanely high granularity level.

If you want to collect something more, what we don't collect - let us know and we will add what you need. We are data freaks and would enjoy one more joining.

Enjoy automatic pulling of all main data about most of influencer cotent all the time - views, comments, likes, followers.

Enrich data

> Tag product(s) benefiting by a content piece / ad, assign % to each product or product group / category; 
> Assign a comms message that was sent to the viewer - was this feature X communicated or maybe benefit Y;
> Tag a content theme / angle used;

Later, break down all the reach and costs and plot on the timeline, compared with the Interest (search volume) and Revenue. Now you see what messaging, content angle works better.

Connect your fav reporting tool to the data source and enjoy insane data breakdowns.

Would you be using Tableau, Looker, Power BI - doesn't matter - what matters is that finally you have data set that empowers.

Build alternative and advanced marketing attribution model

Merge /blend / join the data from Blank Tracker to your other data sets (revenue, ad spend on Meta, Google, other) and finally see what is affecting your revenues, apart from Meta and Google pixel stealing all conversions for themselves.

Finally, see how Creators, PR, other hard-to track marketing activities work. And be welcome to the club (who took the red pill).

Manage multiple teams and pipelines / output

Since all the teams / people / marketing units are using software and putting data in as you need it, you can easily a detailed pipeline of each team and how much of output they are ready to deliver.
Finally, in one place, you can see how much your marketing teams / units are prepared to hit when the important campaign comes. You can see everything in Reach, Costs, broken down to details.

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