The most powerful reporting, in influencer marketing and PR.
Built for mass-management and scaling.
Blank Tracker is custom-built for marketers that NEED ALL data. It's a missing piece to finally see everything in the marketing attribution model.
Breaking down costs/reach by geographical units, benefiting products, sales channels, message types, gender, age of audiences..... in daily granularity.
Blank Tracker is the most customizable software when you need to scale influencer marketing, PR, Content media - and fast
The only efficient way to manage thousands of deals, creators, publishers, content pieces, with ease.
Attribution like nothing else
Enables marketing attribution models to understand Content Media (paid/gifted/earned influencer marketing, PR, affiliate placements, own social media content) investments, by collecting and breaking down all activities into beautiful, "digested" data sets.
With the direct live connection to the database, one can easily match that with the rest of marketing reporting data (Meta, Google), with revenues, search volumes and finally SEE EVERYTHING.
God-like level processes
Optimizes marketing processes, makes it easy to manage thousands of content media pieces, creators, publishers, media outlets.
Managers save hundreds of hours, receiving proposals for paid deals, that are already structured, filtered out by all requirements, put into benchmarks, prepared for greenlighting.
No more wasting time updating metrics of influencers, content published - all is updated daily with APIs automatically.
For Scaling Marketers
One can get away with Meta ads for a while, but to built a demand that lasts and is ready for a snowball effect and truly massive ROI - have to take a leap to marketing methods that are not tracked by pixels. We've been there, scaled to $400M/y and built software to track the unknown and see the big picture.
For Agencies
That need synergy among different teams, clients.That want to deliver advanced reporting to the client (not an excel or pie charts in PPT).
For Business Intelligence Architects
Who want an API to plug-in full database of influencer marketing and PR, matching the dimensions and measures in the main marketing data warehouse, plus broken down by day, exact geo, exact product, etc. Someone, something to sort out that mess, please!
Collect data
Everything about Creator, Website, Content piece, Article, Video - in one place, standardized, with insanely high granularity level.
Your own custom dimensions / metrics - very welcome.
Automatic pulling of all main data pieces about most of influencer content - views, comments, likes, followers.
Enrich data
Tag product(s) that are benefiting, set % of reach/cost to assign to each
Assign a comms message that was sent to the audience - was it the feature X communicated or maybe a benefit Y;
Assign "value deflator" - some of marketing output is obviously useless - tag it, so that could filter out in the reporting and attribution reports.
Tag a content theme / angle used;
Later, break down all the reach and costs and plot on the timeline, compared with the Interest (search volume) and Revenue. Now you see what messaging, content angle works better.
Built-in quick reports
Pivots that are used daily are embedded in the interface of Blank Tracker for seamless capture of main numbers.
Used by managers for several key metrics they need;
Used by team members that don't have access to full reports and need to see only limited reports;
Superset, Tableau, Looker and other reporting tools that allow iframe report embedding.
Connect to your reporting tool
Whatever reporting interface tool you would be using - doesn't matter - what matters is that finally you have data set that empowers.
Tableau, Looker, Power BI, - and many other supporting PostgreSQL connection.
Instant refresh time for most of the changes.
1h refresh time for more static data pieces.
Why get slowed down and be limited by tools when you can fly
Blank Tracker is specifically built for mass-management, multiple data breakdowns, flexibility of use, customization to various needs.
Frequently asked questions
Frequently asked questions ordered by popularity.
Blank Tracker consolidates data from all hard-to-track marketing channels, such as PR, influencer marketing, affiliate content marketing, retail marketing, offline events, radio, TV. It acts as an engine / tool / helper for hundreds and thousands of marketing team members to submit all their activities in a way that is error-proof and compatible for company's reporting systems. It finally allows putting all marketing channels on the leveled playing field in marketing attribution.
A team of marketing executives who managed to scale businesses from $0 to $500M annual revenue, because they figured out the leading “all-in” marketing channels and the distribution of investments, while building their own marketing attribution model and software. Now the software is called Blank Tracker and the team using it everyday - www.BlankLabel.team
Absolutely. Blank Tracker is designed to handle the scale and complexity of enterprise-level operations. Whether managing regional campaigns or global initiatives, our platform enables seamless collaboration, customized reporting, and granular insights across all markets, giving your teams the flexibility they need to excel.
Blank Tracker doesn't limit you - it allows you to create fully customized dashboards and reports tailored to your organization’s specific goals and stakeholder needs in your own reporting tool / environment - would it be Tableau, Looker, Power BI. You are given direct connection to the database. For the everyday-needs , for most frequently used reports, Blank Tracker has built-in interface for the reports coming from Looker, Tableau in the iframe.
Blank Tracker prioritizes data security with enterprise-grade encryption, robust access controls (Google Authenticator), and compliance with industry standards. Our platform includes automated backups, threat detection, and continuous monitoring, ensuring that your sensitive data remains protected and accessible only to authorized personnel.
Insights
Our 20-year based experience in scaling businesses with hard-to-track content based media, such as influencers, PR. Insights and strategies in building custom marketing attribution model and data gathering systems.
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